A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong
I Highly recommend reading through the report
In it was a comment made by Olin Hyde, he said
” It seems that the success of a social media strategist is linked to a personality type that might be best identified through a Myers-Briggs or similar aptitude test. People who are entrepreneurial, an early adopters, with a predilection to fail forward, etc. tend to cluster around specific personalities — often ones that do not fit into large corporate structures. ” (bold mine)
The last line gave me pause to think because, I thought, This totally describes me.
I have spent years in ‘marketing’ in corporate structures that still advocate placing ads in printed trade directories while eschewing online listings, in sales structures that take a patriachal top down approach to selling.
This started me thinking, I realise that in a few years, there will be no more corporate social media function.
This is because there will be a convergence traditional comms and marketing and PR will all be subsumed under the current social media function, where this would be the only game in town.
It wil be all about measurable, ROI driven engagement with a bottom line of knowing the target tribe and being known, and building a symbiotic relationship through the ‘socialization’ of the Singapore corporation.
Im looking forward to that day.