A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong
I Highly recommend reading through the report
In it was a comment made by Olin Hyde, he said
” It seems that the success of a social media strategist is linked to a personality type that might be best identified through a Myers-Briggs or similar aptitude test. People who are entrepreneurial, an early adopters, with a predilection to fail forward, etc. tend to cluster around specific personalities — often ones that do not fit into large corporate structures. ” (bold mine)
The last line gave me pause to think because, I thought, This totally describes me.
I have spent years in ‘marketing‘ in corporate structures that still advocate placing ads in printed trade directories while eschewing online listings, in sales structures that take a patriachal top down approach to selling.
This started me thinking, I realise that in a few years, there will be no more corporate social media function.
It wil be all about measurable, ROI driven engagement with a bottom line of knowing the target tribe and being known, and building a symbiotic relationship through the ‘socialization’ of the Singapore corporation.
Im looking forward to that day.