The rise of Collaboratively Creative Convergent Crowd-sourced Content Creation. I must admit that I have a healthy love for alliterations. In this case, it just happens to be work perfectly.
It started with simple, defined hooks like hotornot.com where submission was a simple image that was brought to democratic account by a jury of the collective internet tribe.
This was followed by postsecret.com where the focus was on the ‘secrets’ revealed. In this case, the hook was 2 fold, submissions were made in the form of traditional correspondence that was digitized. It started with postcards but it evolved into an outpouring of creativity in the way he secrets were presented. I do believe that the convergence of traditional postcards and a digital delivery medium was waht contributed to the humanness of the experience.
Perhaps after that was the rise of Fmylife.com and Textsfromlastnight.com. Content was real-time, live, tribe moderated by a ranking system, incredibly relevant as most of the posters seemed from the same demographic.
Along with Fmylife, youtube had more and more mashups, my personal favourite is a ‘literal’ version of Total Eclipse of the heart
The latest Iteration of crowd sourced content is the rise of the internet meme.
This content is incredibly creative and because it is a pure democracy where content gets popularized by actual users sharing, the cream rises to the top. USers anonymously feed of each other and add to the evolution of the meme.
This is just the beginning. They will eventually become platforms from which heros will arise and world changing culture creating movements are started.
We do live in exciting times.