A Good Social media Campaign is always Good, socially.
As in it must have a component of being Socially beneficial and be perceived as working for the greater good.
It also humanizes engagement and brings about good feelings and “Brings people together” (Apologies to Parker Brothers.) I recently saw a video that could be by far the best ‘Social’ campaign I have seen this year. It certainly brings out warm fuzzy feelings all around. It is Wimpy’s Braile Burger campaign in South Africa. .
They made 15 Braile Burgers, and presented to some visually impaired peple and …
The smiles on their faces as they ‘read’ their food is priceless.
the Result, over 800,000 sight impaired people heard about the Campaign.
Great idea, and Brilliant execution.