T’was Linsanity versus Dirk.
I wanted to check the box score and went to the relevant link at NBA.com. At the page, there was button link to The TV companion. This is what I saw.
I initially viewed the link on my Macbook.
The formatting seemed a little strange but I had a hunch and I opened up the link on my iPad.
iOpened iClicked iSmiled.
Obviously someone thought to format it for an iPad, it was perfect. Link buttons were clear and stats could be set to autoscroll across the different pages. I can so totally imagine someone enjoying the game with the tablet in hand and going into the menus to check the stats.
The beginning of Screentegration for the NBA. Eventually, the engagement loop will be complete when one is allowed to respond and reply and communicate with the team, the viewers and the other online participants.
Imagine Twitter integration….. Now why do you think Apple integrated Twitter into Mountain Lion rather than Facebook?