Commodities and Commoditization
com·mod·i·ty [kuh-mod-i-tee] noun, plural -ties. 1. an article of trade or commerce, especially a product…
Marketing theory
What are you selling?
How would you answer the question “what do you sell?”. Having asked that question many…
Everything I needed to know about marketing, I learned from a storyteller.
I have very vivid memories of this program about storyteller. He had a distinct voice…
Marketing – The Power of the story
I have been known at times to pick up a camera and go to weddings.…
Marketing, a working definition
What is Marketing? It does seem like everyone has a vague idea of what it…
