Commodities and Commoditization

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com·mod·i·ty [kuh-mod-i-tee] noun, plural -ties. 1. an article of trade or commerce, especially a product as distinguished from a service. 2. something of use, advantage, or value. 3. Stock Exchange . any unprocessed or partially processed good, as grain, fruits, and vegetables, or precious metals. 4. Obsolete . a quantity of goods. 5. A product  whose only differentiation to others … Read More

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JoelCommodities and Commoditization

What are you selling?

JoelMarketing theory, New media2 Comments

How would you answer the question “what do you sell?”. Having asked that question many times to different business owners and the answer is usually a list of items that they carry or services they provide. They usually reply with something like. “I sell, curtains, or speakers, or sound systems, or cars, or tyres.” These are products and commodities. Yes, … Read More

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JoelWhat are you selling?

Everything I needed to know about marketing, I learned from a storyteller.

JoelMarketing theory, New media, Social Media1 Comment

I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it  here. The lyrics go: I’m a storyteller, and my stories must … Read More

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JoelEverything I needed to know about marketing, I learned from a storyteller.

Marketing – The Power of the story

JoelMarketing theory1 Comment

I have been known at times to pick up a camera and go to weddings. There have been people who have given me the privilege of sharing the most important day of their lives. People always ask me, (Me holding a huge DSLR, flash, additional lenses, sometimes tripod) ” Are you a photographer?” My reply is always ” No. Im … Read More

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JoelMarketing – The Power of the story

Marketing, a working definition

JoelMarketing theoryLeave a Comment

What is Marketing? It does seem like everyone has a vague idea of what it means, usually involving 4 or more Ps. Well,  I personally feel a need to jump into the mix and drop in my own   working definition so as to form a framework  to build the rest of this blog upon. Of course, all the economics I … Read More

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JoelMarketing, a working definition