Its all about the Girls. – Why Blogshops cannot afford to ignore Pinterest

JoelOnline RetailLeave a Comment

If theres a blog post  that could be summed up in one image, this is it. If one were to look through the pletora of blogshop marketing available, one would immediately see that it is targeting a predominantly female demographic. It could also be said that Pinterest has made the internet girly.  From Scrapbooking to Oprah’s vision board,  It is … Read More

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JoelIts all about the Girls. – Why Blogshops cannot afford to ignore Pinterest

Be more Pinteresting! – Advanced Pinterest for Blogshops

JoelOnline Retail, Social MediaLeave a Comment

Everybody’s Pinning! The last Pinterest post we did was for how to Promote a blogshop through Pinterest. Since then, more and more brands and users are joining Pinterest.  The really great thing about Pinterest is that it links directly with site content as opposed to a platform like Facebook which is all about the interactivity and Social experience. Pinterest is … Read More

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JoelBe more Pinteresting! – Advanced Pinterest for Blogshops

6 Tips to promote your blogshop on Pinterest

JoelOnline Retail, Social Media1 Comment

  One of the hottest Social  properties  in cyberspace is Pinterest. It is probably, right now, THE hottest new network. There are many reasons for this and Pinterest has quickly become one of the top drivers of traffic for womens magazines as well as some major brands. Pinterest is fantastic for publicizing blogshops as well. In fact, I would say … Read More

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Joel6 Tips to promote your blogshop on Pinterest

Bloshop Saturation – Mediocrity vs Exceptional

JoelOnline RetailLeave a Comment

Are there too many blogshops? Well, there are defintely many Mediocre  blogshops. When it comes to Mediocrity though, “too many” is good because it just makes the Exceptional stand out even more. One reason for the proliferation of blogshops is how easy it is to set one up. Get a few catalog pictures, start an LJ and  one is good … Read More

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JoelBloshop Saturation – Mediocrity vs Exceptional

Blogshop Mistake #5 – Believing that all your customers are like you.

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

Many blogshop owners start thir businesses with the mistaken assumption that their customers would make the same choices they would. They choose their product offerings based on what they feel they themselves would purchase.This is flawed because ineivtably, the target market consists of “people much like themselves”  which is usually a very narrow sub niche within a greater niche and … Read More

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JoelBlogshop Mistake #5 – Believing that all your customers are like you.

Blogshop Mistake #4 – Not knowing what you are really selling.

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

Another of my favourite questions to ask when discussing about blogshops is : What are you REALLY selling?  This is after talking about the basic business model and themes and niches. By that time, the products would have been identified. So it will seem like an odd question initially. Well, the answer is NOT: – “K/Jpop inspired Fashion” – “Makeup” … Read More

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JoelBlogshop Mistake #4 – Not knowing what you are really selling.

Blogshop Mistake #3 – No Viable Market

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

“If I build it, they will come!” This seems to be the rallying cry of many would-be blogshop owners. They hope that hundreds of paying customers would magically appear once they open their shop. More than likely, Those hopes are in vain and the shop doesnt succeed. One huge reason is that many founders spend all their time and money … Read More

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JoelBlogshop Mistake #3 – No Viable Market

Blogshop Mistake #2 – Poor Pricing Strategy

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

Pricing is critical, too low, and  one would not make enough, too high and obviously people wont buy. The real issue is, How much to charge, and many blogshops go out of business because they charge too low. Here are some reasons why you need a buffer on your price: Everyone wants a discount – As shop owners you know … Read More

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JoelBlogshop Mistake #2 – Poor Pricing Strategy

Blogshop Mistakes #1 – Lack of research

JoelBlogshop-Mistakes to avoid1 Comment

“Research” for a blogshop usually begins with ” If I sold this online, would you buy it?” That question is then reiterated  several times across a network of well meaninged family and friends and that eventually starts the process of building a buiness with dreams of making millions. As far as I am concerned the first rule of starting a … Read More

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JoelBlogshop Mistakes #1 – Lack of research

The challenge of blogshops and online retail in Singapore

JoelCulture, Online RetailLeave a Comment

I have been reading up on the growth of Alibaba in China and the prevalence of M-banking and payments in Indonesia and Africa. All the growth in these regions is fueled from a common starting point, A lack of infrastructure. The countries are huge, corruption rampant, banks undependable, and competition rife. They do however, have entrepreneurs. These entrepreneurs find ways … Read More

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JoelThe challenge of blogshops and online retail in Singapore