The Cost of NOT

JoelBusinessLeave a Comment

I have often had conversations with business owners who use variations of the same, but “we cant afford to….”  theme We cant possibly afford to provide a warranty We cant afford to provide  delivery services We are only a small company, we cant possibly afford to create a customer friendly  environment We cant possibly afford to just give a one-to-one … Read More

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JoelThe Cost of NOT

Upselling food.

JoelBusinessLeave a Comment

The food industry is interesting. Lets do a simple theoretical exercise. Assuming that the population of the earth grows at 2% per annum. 100% of people need to be fed. Therefore, the gross food consumption increases by 2% every year. In theory, the food industry can also grow at 2% a year. However, in this day an age, 2% growth … Read More

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JoelUpselling food.

Of Apples and Berries, and other communication devices.

JoelApple, Business, marketing case study, New mediaLeave a Comment

   My very first mobile phone was a Nokia 6110.  There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on  form and function and went on with our lives.  … Read More

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JoelOf Apples and Berries, and other communication devices.

Commodities and Commoditization

JoelMarketing theoryLeave a Comment

com·mod·i·ty [kuh-mod-i-tee] noun, plural -ties. 1. an article of trade or commerce, especially a product as distinguished from a service. 2. something of use, advantage, or value. 3. Stock Exchange . any unprocessed or partially processed good, as grain, fruits, and vegetables, or precious metals. 4. Obsolete . a quantity of goods. 5. A product  whose only differentiation to others … Read More

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JoelCommodities and Commoditization

What are you selling?

JoelMarketing theory, New media2 Comments

How would you answer the question “what do you sell?”. Having asked that question many times to different business owners and the answer is usually a list of items that they carry or services they provide. They usually reply with something like. “I sell, curtains, or speakers, or sound systems, or cars, or tyres.” These are products and commodities. Yes, … Read More

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JoelWhat are you selling?

Everything I needed to know about marketing, I learned from a storyteller.

JoelMarketing theory, New media, Social Media1 Comment

I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it  here. The lyrics go: I’m a storyteller, and my stories must … Read More

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JoelEverything I needed to know about marketing, I learned from a storyteller.

Marketing – The Power of the story

JoelMarketing theory1 Comment

I have been known at times to pick up a camera and go to weddings. There have been people who have given me the privilege of sharing the most important day of their lives. People always ask me, (Me holding a huge DSLR, flash, additional lenses, sometimes tripod) ” Are you a photographer?” My reply is always ” No. Im … Read More

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JoelMarketing – The Power of the story

Marketing, a working definition

JoelMarketing theoryLeave a Comment

What is Marketing? It does seem like everyone has a vague idea of what it means, usually involving 4 or more Ps. Well,  I personally feel a need to jump into the mix and drop in my own   working definition so as to form a framework  to build the rest of this blog upon. Of course, all the economics I … Read More

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JoelMarketing, a working definition

What is your business?

JoelBusinessLeave a Comment

The main concern of most businesses is, How can I get my customer to spend more on my (insert industry) product? This is probably the wrong question. I’d like to write for the record, You  are NOT in the Trading business. You are NOT  in the construction business. You are NOT in the retail business. You are NOT in the … Read More

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JoelWhat is your business?