Wimpy’s Braille Burger – Social Media Campaign done right.

Joelmarketing case study, Social MediaLeave a Comment

A Good Social media Campaign is always Good, socially. As in it must have a component of being Socially  beneficial and be perceived as working for the greater good. It also humanizes engagement and brings about good feelings and “Brings people together” (Apologies to Parker Brothers.) I recently saw a video that could be by far the best ‘Social’  campaign … Read More

Share
JoelWimpy’s Braille Burger – Social Media Campaign done right.

SoLoMo – a Convergent approach to engagement.

Joelmarketing case study, New media, Social Media1 Comment

There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’  and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More

Share
JoelSoLoMo – a Convergent approach to engagement.

Apple iTV – a Window into Apple’s Endgame .

JoelBusiness, marketing case study, New mediaLeave a Comment

  The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More

Share
JoelApple iTV – a Window into Apple’s Endgame .

The day a Blackberry playbook got the better of me.

JoelproductsLeave a Comment

I was in Courts a few days ago. I saw this attractive tablet and noticed it was from Blackberry and I was immediately intrigued.  It was pretty, black, had a nice form factor, nice looking screen and a solid feel. It also had a smaller form factor than my iPad which i liked. The first function I tried was the … Read More

Share
JoelThe day a Blackberry playbook got the better of me.

Apples Iphone and Economies of scale.

JoelApple, marketing case study, New mediaLeave a Comment

In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More

Share
JoelApples Iphone and Economies of scale.

Essence of Chicken – A Marketing Triumph.

Joelmarketing case studyLeave a Comment

I have a short list of people in history I’d like to meet with and shake their hand.  On the top of that list is ” the first person who ate a Raw Oyster”. Somewhere down that list of people I admire, along with Steve Jobs and Lee Kwan Yew, is an as yet nameless individual, who invented the “Essence … Read More

Share
JoelEssence of Chicken – A Marketing Triumph.

Of Apples and Berries, and other communication devices.

JoelApple, Business, marketing case study, New mediaLeave a Comment

   My very first mobile phone was a Nokia 6110.  There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on  form and function and went on with our lives.  … Read More

Share
JoelOf Apples and Berries, and other communication devices.

Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals

JoelApple, marketing case study, New media2 Comments

 I really liked this article  by Julian Lee in www.theage.com.au  – Steve Jobs’s Apple legacy may not be so sweet at the core. He says, ” In the end I suspect Jobs will be remembered chiefly as one of, if not the, best marketers the world has ever known.” N’er has a truer word been spoken. If we look at … Read More

Share
JoelSteve Jobs and the Apple Core Competency – Delivering Happiness to individuals

Longchamp and the art of making nylon sexy

Joelmarketing case studyLeave a Comment

A friend of mine just proposed to his girlfriend of 4 years. He did it with a blue box and a blue bag. She said yes. The equation probably looks something like this. So the blue box contained a rock and a metal circlet Which was shiny but  the blue bag was worth more than the shiny rock in the … Read More

Share
JoelLongchamp and the art of making nylon sexy