Groupon and Gamification

JoelNew media, Social Media1 Comment

Grouponing was quite big for awhile. Business owners participated to get  more customers while customers eagerly searched Groupon for the best deals. It was all about getting the best deal right? Maybe not. I would argue that a large part of the Groupon experience was the Gamified process. It was fun, and one could watch the number of participants grow, … Read More

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JoelGroupon and Gamification

The Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

JoelApple, New media, Social MediaLeave a Comment

With the advent of electricity, technology was introduced to humanity. Lightbulbs  extended the useful hours in the day, washing machines, vacuum cleaners and other labour saving devices helped make chores less of a..  well…   chore. Radio and Television programming helped an entire generation stay up to date with the world and the age of the telephone created the ‘Teenager’. Human … Read More

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JoelThe Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

Why Social Media Is Here To Stay.

JoelNew media, Social MediaLeave a Comment

Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time  , Social media will become just another kinda media, and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it … Read More

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JoelWhy Social Media Is Here To Stay.

Screentigration and Screenvergence – New Concepts For the Next Wave.

JoelNew media, Social MediaLeave a Comment

Social Media has transformed  existence as we know it. However, The technological advancement that made it possible was the development of the screen. The screen, gave us an interface with every aspect of our lives, it became a window to a world  outside much larger than our physical and geographical, cultural and linguistic space. It makes sense then that the  … Read More

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JoelScreentigration and Screenvergence – New Concepts For the Next Wave.

SoLoMo – a Convergent approach to engagement.

Joelmarketing case study, New media, Social Media1 Comment

There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’  and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More

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JoelSoLoMo – a Convergent approach to engagement.

Apple Mountain Lion and iCloud – One more step towards Platform domination

JoelApple, New media, Social MediaLeave a Comment

Last week, without much Fanfare, Apple announced their new OS, dubbed Mountain Lion, in keeping with the Feline theme. Kudos to the A(pple)-Team to make the announcement as almost an afterthought but timed to coincide with Social Media Week. One can almost Hear John “Hannibal” Smith’s classic one liner,  “I love it when a plan comes together”. Let us reiterate … Read More

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JoelApple Mountain Lion and iCloud – One more step towards Platform domination

Crowd-Sourced Creativity vs individual creativity, implications in social media

JoelNew media, Social MediaLeave a Comment

In a previous post, we discussed Collaboratively Creative Convergent Crowd-sourced Content Creation. It is inherently, a discussion about creativity and innovation. So the progression so far is as such, 1. Ideas are the currency of the new economy and 2. each and every idea is an evolution from what existed before. 3. Innovation then, more often than not comes in … Read More

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JoelCrowd-Sourced Creativity vs individual creativity, implications in social media

Collaboratively Creative Convergent Crowd-sourced Content Creation – An evolution

JoelNew media, Social Media2 Comments

YGVKBQNPB8CU The rise of Collaboratively Creative Convergent Crowd-sourced Content Creation. I must admit that I have a healthy love for alliterations. In this case, it just happens to be work perfectly. It started with simple, defined hooks like hotornot.com where submission was a simple image that was brought to democratic account by a jury of the collective internet tribe. This … Read More

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JoelCollaboratively Creative Convergent Crowd-sourced Content Creation – An evolution

Evolution of Chat – IRC/ICQ/Friendster/MSN/Gchat

JoelCulture, New media, Social MediaLeave a Comment

Not too long ago, on a whim I searched for Mud I used to actively participate in, Realms of Despair. It was perhaps 15 years ago but it is still around and still active even in this age of MMORPGs. http://www.realmsofdespair.com/ It started me thinking about my progression down the path of socialization and convergence. It started with MIRC, in … Read More

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JoelEvolution of Chat – IRC/ICQ/Friendster/MSN/Gchat

Apple iTV – a Window into Apple’s Endgame .

JoelBusiness, marketing case study, New mediaLeave a Comment

  The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More

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JoelApple iTV – a Window into Apple’s Endgame .