I really liked this article by Julian Lee in www.theage.com.au – Steve Jobs’s Apple legacy may not be so sweet at the core. He says, ” In the end I suspect Jobs will be remembered chiefly as one of, if not the, best marketers the world has ever known.” N’er has a truer word been spoken. If we look at … Read More
Happily Ever After
Once upon a time … Happily ever after. This is the essence of the story. One can argue that it is the very openendedness of a fairytale that brings about its endearing appeal. That there is a chance for a happily ever after . After the “once upon a time”, the story becomes a precursor to an enduring connection which … Read More
What are you selling?
How would you answer the question “what do you sell?”. Having asked that question many times to different business owners and the answer is usually a list of items that they carry or services they provide. They usually reply with something like. “I sell, curtains, or speakers, or sound systems, or cars, or tyres.” These are products and commodities. Yes, … Read More
Everything I needed to know about marketing, I learned from a storyteller.
I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it here. The lyrics go: I’m a storyteller, and my stories must … Read More