Everything I needed to know about marketing, I learned from a storyteller.

JoelMarketing theory, New media, Social Media1 Comment

I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it  here. The lyrics go: I’m a storyteller, and my stories must … Read More

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JoelEverything I needed to know about marketing, I learned from a storyteller.

Doing it right the first time

JoelSocial MediaLeave a Comment

As a mantra, it is one of those statements that are meant for the best and meant to inspire. However, The problem is, it is not always applicable. Doing it right the first time, could also be translated as , doing it the way it has always been done, the tried and tested way. Sure, If one were manufacturing parachutes, … Read More

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JoelDoing it right the first time

Social Media and the Language of culture

JoelCulture, Social Media1 Comment

I have long said that the social Media landscape  will eventually diverge.The East West divide will reassert itself and  in doing so, create a new ‘normal’. One of the reasons is that of language. Most western languages are phonetic, and meaning is derived from sounds and how they relate. Mandarin however, and most older languages and their derivatives are pictographic … Read More

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JoelSocial Media and the Language of culture