The Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

JoelApple, New media, Social MediaLeave a Comment

With the advent of electricity, technology was introduced to humanity. Lightbulbs  extended the useful hours in the day, washing machines, vacuum cleaners and other labour saving devices helped make chores less of a..  well…   chore. Radio and Television programming helped an entire generation stay up to date with the world and the age of the telephone created the ‘Teenager’. Human … Read More

Share
JoelThe Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

Screentigration and Screenvergence – New Concepts For the Next Wave.

JoelNew media, Social MediaLeave a Comment

Social Media has transformed  existence as we know it. However, The technological advancement that made it possible was the development of the screen. The screen, gave us an interface with every aspect of our lives, it became a window to a world  outside much larger than our physical and geographical, cultural and linguistic space. It makes sense then that the  … Read More

Share
JoelScreentigration and Screenvergence – New Concepts For the Next Wave.

Apple, Social by Design.

JoelApple, Social MediaLeave a Comment

  After Apple announced the launch of the new OS, there was a flurry of reactions around the fact that Apple  integrated Twitter into the OS rather than Facebook. Apple is, first and foremost a hardware company.  They control the entire supply chain and make huge profits on their exceptional hardware offerings. However, the business model by which Apple sells … Read More

Share
JoelApple, Social by Design.

Apple Mountain Lion and iCloud – One more step towards Platform domination

JoelApple, New media, Social MediaLeave a Comment

Last week, without much Fanfare, Apple announced their new OS, dubbed Mountain Lion, in keeping with the Feline theme. Kudos to the A(pple)-Team to make the announcement as almost an afterthought but timed to coincide with Social Media Week. One can almost Hear John “Hannibal” Smith’s classic one liner,  “I love it when a plan comes together”. Let us reiterate … Read More

Share
JoelApple Mountain Lion and iCloud – One more step towards Platform domination

Apple iTV – a Window into Apple’s Endgame .

JoelBusiness, marketing case study, New mediaLeave a Comment

  The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More

Share
JoelApple iTV – a Window into Apple’s Endgame .

iLegacy – Steve Jobs 1955 – 2011 , “The world is immeasurably better because of Steve.”

JoelApple, Business, inspirationLeave a Comment

Innovator, Entrepreneur, Technopreneur,  Evangelist,   He was the Lord of the technological dance, and dance he did. The world was his stage and he held court. He would invite the masses into his domain  where he would  Enthrall, Delight, Enchant and bring forth technological marvels of organic simplicity.   He was a  benevolent dictator whose ideas shaped the world we … Read More

Share
JoeliLegacy – Steve Jobs 1955 – 2011 , “The world is immeasurably better because of Steve.”

Apple Devices – Interfaces For Life

JoelApple, New mediaLeave a Comment

With the upcoming “Lets talk iPhone” event, the buzz about the iPhone 5 is growing to a fever pitch. As with each Apple product launch, the buzz on the internet has been steadily growing with the usual fanboy vs naysayer debates fueled by tech blog speculation. Much of the debate is US centric and focused on technology implementation and compatibility. … Read More

Share
JoelApple Devices – Interfaces For Life

Apples Iphone and Economies of scale.

JoelApple, marketing case study, New mediaLeave a Comment

In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More

Share
JoelApples Iphone and Economies of scale.

Of Apples and Berries, and other communication devices.

JoelApple, Business, marketing case study, New mediaLeave a Comment

   My very first mobile phone was a Nokia 6110.  There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on  form and function and went on with our lives.  … Read More

Share
JoelOf Apples and Berries, and other communication devices.

Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals

JoelApple, marketing case study, New media2 Comments

 I really liked this article  by Julian Lee in www.theage.com.au  – Steve Jobs’s Apple legacy may not be so sweet at the core. He says, ” In the end I suspect Jobs will be remembered chiefly as one of, if not the, best marketers the world has ever known.” N’er has a truer word been spoken. If we look at … Read More

Share
JoelSteve Jobs and the Apple Core Competency – Delivering Happiness to individuals