Apple iTV – a Window into Apple’s Endgame .

JoelBusiness, marketing case study, New mediaLeave a Comment

  The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More

JoelApple iTV – a Window into Apple’s Endgame .

What is your business?

JoelBusinessLeave a Comment

The main concern of most businesses is, How can I get my customer to spend more on my (insert industry) product? This is probably the wrong question. I’d like to write for the record, You  are NOT in the Trading business. You are NOT  in the construction business. You are NOT in the retail business. You are NOT in the … Read More

JoelWhat is your business?