Commodities and Commoditization

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com·mod·i·ty [kuh-mod-i-tee] noun, plural -ties. 1. an article of trade or commerce, especially a product as distinguished from a service. 2. something of use, advantage, or value. 3. Stock Exchange . any unprocessed or partially processed good, as grain, fruits, and vegetables, or precious metals. 4. Obsolete . a quantity of goods. 5. A product  whose only differentiation to others … Read More

JoelCommodities and Commoditization

Marketing – The Power of the story

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I have been known at times to pick up a camera and go to weddings. There have been people who have given me the privilege of sharing the most important day of their lives. People always ask me, (Me holding a huge DSLR, flash, additional lenses, sometimes tripod) ” Are you a photographer?” My reply is always ” No. Im … Read More

JoelMarketing – The Power of the story