Screentegration and the NBA

JoelSocial MediaLeave a Comment

T’was Linsanity versus Dirk. I wanted to check the box score and went to the relevant link at NBA.com. At the page, there was button link to  The TV companion. This is what I saw. I initially viewed the link on my  Macbook. The formatting seemed a little strange  but I had a hunch and I opened up the link … Read More

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JoelScreentegration and the NBA

Everything I needed to know about marketing, I learned from a storyteller.

JoelMarketing theory, New media, Social Media1 Comment

I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it  here. The lyrics go: I’m a storyteller, and my stories must … Read More

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JoelEverything I needed to know about marketing, I learned from a storyteller.