Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am looking forward to reading it. The landscape and vocabulary of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More
Happily Ever After
Once upon a time … Happily ever after. This is the essence of the story. One can argue that it is the very openendedness of a fairytale that brings about its endearing appeal. That there is a chance for a happily ever after . After the “once upon a time”, the story becomes a precursor to an enduring connection which … Read More