Why Social Media Is Here To Stay.

JoelNew media, Social MediaLeave a Comment

Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time  , Social media will become just another kinda media, and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it … Read More

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JoelWhy Social Media Is Here To Stay.

SoLoMo – a Convergent approach to engagement.

Joelmarketing case study, New media, Social Media1 Comment

There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’  and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More

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JoelSoLoMo – a Convergent approach to engagement.

The Emphasis is on the Social, not on the Media.

JoelBusiness, Social MediaLeave a Comment

In the traditional media distribution model , especially when distributed through the usual channels, the media takes centerstage. The focus was all about delivering the content  through channels to an amassed audience. Be it breaking news or a product promotion networks were implemented in order to deliver the media. Once the news was delivered, the job was done. In many … Read More

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JoelThe Emphasis is on the Social, not on the Media.

How to start selling your products online?

JoelOnline RetailLeave a Comment

I have recently been trying to help some clients with established brick and mortar establishments  start selling online. It is oftentimes a task more difficult than pulling teeth. These companies are often successful companies who want to venture into the online space and carve out their own slice of the pie. The perception: 1. The internet is full of potential … Read More

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JoelHow to start selling your products online?