We already know that Social media has the ability to transform social structures by empowering individuals to cohesive action. The hive mind disseminates information at the speed of Tweet and the collective consciousness informs the actions of the drones who are a part of the collective. In this system, the collective consciousness, rather than being a single entity, represents the … Read More
Weibo vs Twitter – Why Microblogging works better in China.
Microblogging is all the rage in China. Due to the Great Firewall and the regulations about control, Twitter, Facebook,youtube and Google have been severely curtailed. However, nature abhors a vacuum, in China, that usually means someone will come in and copy. Which leads to interesting dynamics, as we shall see. The twitter equivalent in China is, of course ,Weibo. There … Read More
Apple, Social by Design.
After Apple announced the launch of the new OS, there was a flurry of reactions around the fact that Apple integrated Twitter into the OS rather than Facebook. Apple is, first and foremost a hardware company. They control the entire supply chain and make huge profits on their exceptional hardware offerings. However, the business model by which Apple sells … Read More